Is Wix Good for SEO in 2025? Know the Pros & Cons Quickly

When it comes to website building, one of the most common myths circulating online is that Wix is not good for SEO. For years, Wix faced criticism for its perceived limitations in search engine optimization, causing many users to doubt whether the platform could effectively help their sites rank on Google. However, Wix has come a long way since those early criticisms, continuously improving its SEO capabilities to meet modern standards. In fact, Wix’s Core Web Vitals passing rate jumped from 49.3% in early 2023 to 58.7% in 2024, reflecting a nearly 19% improvement in website performance and user experience as reported by Search Engine Journal.

As we step into 2025, Wix has evolved into a much more robust platform for search engine optimization. It now offers features, tools, and customization options that rival many other popular website builders. Whether you’re building a personal blog, a business website, or an e-commerce store, understanding how Wix handles SEO in 2025 is essential.

This article aims to evaluate whether Wix is truly good for SEO in 2025, highlight its key features, examine its limitations, and provide actionable tips to maximize your website’s search engine performance.

Is Wix Good for SEO in 2025? (Quick Answer)

The straightforward answer is yes, Wix is good for SEO in 2025. Over the years, the platform has significantly improved its SEO capabilities. Google itself has acknowledged that modern website builders, including Wix, can be fully optimized for search engines if used correctly. John Mueller, Google’s search advocate, has repeatedly confirmed that Wix sites can perform well in search results when proper SEO strategies are applied.

Here’s a quick summary of pros and cons:

Pros of Wix

• Fully customizable SEO settings for pages, meta tags, and URLs
  
• Built-in performance optimization (Core Web Vitals, mobile responsiveness)
  
• Server-side rendering for JavaScript-heavy content
  
• Integrated SEO tools like Wix SEO Wiz and Google Search Console

Cons / Limitations of Wix

• Some advanced customizations (like multilingual URL slugs) have limitations
  
• SEO success still depends on content strategy and backlinks, not just the platform

In short, Wix provides all the tools needed to run an effective SEO campaign. What ultimately determines ranking success is how you implement these tools and create high-quality, relevant content.

Wix SEO Features: Are They Enough to Rank Your Site?

Wix offers a variety of SEO features to help your site rank on Google. Below is a detailed breakdown of these features, their benefits, limitations, and best practices.

How Does Wix Handle Content SEO?

Content is a major factor in SEO, and Wix provides all the necessary features to optimize content effectively:

• Publishing Content: You can publish articles, blogs, and product pages seamlessly. Reddit users often ask, “Can you publish content on a Wix site?” The answer is yes. Wix’s content editor allows full control over headings, links, and images.
  
• Blogging Features & Content Clusters: Wix supports content clusters where a main topic (pillar page) links to multiple subtopics. This improves topical authority and helps Google understand your site structure.
  
• Image SEO: You can add alt text, captions, and use WebP images with lazy loading, which enhances both performance and search engine visibility.
  
• Internal Linking & Structure: Wix makes internal linking easy, which strengthens site navigation and ensures search engines can crawl all important pages efficiently.

Wix Performance and Technical SEO

Technical SEO and website performance are critical for search rankings:

• Page Speed, Caching, CDN: Wix automatically optimizes page speed with caching and CDN delivery. Faster sites improve user experience and SEO rankings.
  
• Server Uptime & Reliability: Wix maintains servers with 99.9% uptime, ensuring pages are accessible when Google crawls your site.
  
• Multilingual SEO: Wix supports subdirectory-based multilingual sites but has limitations on individual URL slugs. Proper use of hreflang tags can mitigate this.
  
• Loading Issues & Improvements: Wix has made continuous improvements in Core Web Vitals, image optimization, and lazy loading to meet Google’s ranking factors.

Off-Page SEO Possibilities on Wix

Off-page SEO is just as important as on-page optimization. A well-built Wix site can perform excellently if you combine it with strong off-page strategies:

• Backlinks: One of the most common questions from Reddit users is, “Can you get backlinks to a Wix site?” Yes, you absolutely can. Links from authoritative websites will help boost your domain authority, regardless of the platform.
  
• Third-Party SEO Tools: Wix is compatible with tools like Ahrefs, SEMrush, and Moz. You can analyze your backlink profile, monitor competitors, and track keyword rankings seamlessly.
  
• Social Sharing & External Marketing: Wix makes it easy to integrate social media sharing buttons and manage marketing campaigns. Sharing content on platforms like LinkedIn, Twitter, or niche communities improves traffic and indirect SEO benefits.

Common SEO Weak Points & How to Avoid Them

While Wix is capable, there are still potential SEO weak points you should be aware of:

1. Thin Content & Poor Keyword Targeting: Even with the best platform, poor content won’t rank. Focus on creating long-form, valuable content around your target keywords.
   
2. Lack of Backlinks: Wix can host content and allow backlinks, but you must actively pursue quality link-building strategies. Internal linking alone isn’t enough.
   
3. Overuse of Images Instead of Text: Google primarily indexes text. While Wix supports images well, excessive image-only content can harm rankings.
   
4. Competitive Niche Challenges: In highly competitive sectors, Wix may require extra optimization effort compared to fully custom platforms like WordPress.

Key takeaway: The platform is important, but content quality, keyword strategy, and backlinks matter more.

Switching Platforms: Will My Rankings Drop?

Many website owners worry about migrating from Wix to another platform like Squarespace, especially when keeping the same domain. Sometimes bloggers get confused: “If keeping the same domain but switching to Squarespace, will rankings drop?”

Here’s what to know:

• 301 Redirects: Wix supports 301 redirects, which ensures any moved pages pass their link equity to the new URLs. This preserves your ranking.
  
• Domain Authority Preservation: Maintaining the same domain name helps retain Google’s trust.
  
• Technical SEO Considerations: Some advanced SEO settings may need manual adjustment during migration. For example, sitemap submission, schema markup, and canonical URLs should be re-checked after migration.
  
• Monitoring Post-Migration: Use Google Search Console and analytics to ensure that crawling, indexing, and ranking remain stable.

With careful planning, migration from Wix can be done without significant ranking loss.

Pro Tips to Maximize SEO on Wix in 2025

Even though Wix is SEO-capable, proper optimization ensures you rank higher and faster. Here are some pro tips:

1. Keyword Research & Content Intent Alignment: Understand what your audience is searching for. Organize content around intent (informational, transactional, or navigational).
   
2. Structured Data & Schema Markup: Implement relevant schema types like FAQ, product, article, and how-to. This enhances SERP visibility with rich snippets.
   
3. Bulk SEO Customization for Large Sites: For websites with dozens or hundreds of pages, use Wix’s bulk SEO tools to set meta titles, descriptions, and URLs efficiently.
   
4. Monitoring & Improving: Connect Wix to Google Search Console, Bing Webmaster Tools, and analytics. Track crawling errors, indexing issues, and keyword performance regularly.
   
5. Content Clusters & Internal Linking: Build pillar pages with topic clusters to improve topical authority and crawlability.
   
6. Page Speed Optimization: Regularly optimize images, use lazy loading, and monitor Core Web Vitals to ensure fast loading.
   
7. Backlink Strategy: Focus on earning authoritative backlinks. Engage in guest posting, social media promotion, and collaboration with relevant websites.

By following these tips, you can take full advantage of Wix’s SEO capabilities in 2025.

Conclusion

So, is Wix good for SEO in 2025? The answer is a clear yes, provided you implement SEO best practices correctly. Wix offers all the necessary tools to manage on-page SEO, technical SEO, and even off-page optimization through backlink acquisition and content strategy.

However, in highly competitive niches, platforms like WordPress may offer more advanced flexibility. That said, for most websites, from personal blogs and portfolios to small business and e-commerce sites, Wix is more than capable of helping your site rank well on Google.

The key takeaway is this: SEO success depends less on the platform and more on content quality, keyword research, structured implementation, and a consistent backlink strategy. With Wix’s improvements in 2025, you can build a site that is visually appealing, fast, and SEO-friendly all at once.

FAQs

What is the downside of using Wix?

Wix is beginner-friendly, but it has limitations for large, complex sites. Advanced customization and some SEO technical controls are restricted compared to WordPress. High-competition niches may find Wix less flexible for scaling and complex integrations, though it’s sufficient for small to medium websites.

Is Wix better than WordPress for SEO?

Wix offers robust SEO tools and is easier for beginners. WordPress provides more advanced SEO flexibility and plugin options for complex sites. For small businesses or blogs, Wix is effective; for large sites targeting competitive keywords, WordPress remains more powerful.

Which is better for SEO, Wix or Squarespace?

Both Wix and Squarespace are SEO-friendly. Wix provides more built-in SEO tools, structured data options, and customization flexibility. Squarespace is visually strong but slightly limited in technical SEO. For full control over SEO settings, Wix generally has an edge.

Is Wix SEO worth it?

Yes. Wix SEO is sufficient for most websites, including blogs, business sites, and online stores. With server-side rendering, customizable meta tags, sitemaps, and performance optimization, Wix helps websites rank effectively when combined with a proper content and backlink strategy.

Should I switch from WordPress to Wix?

Switching depends on your goals. If you want simplicity, an all-in-one platform, and easier site management, Wix is a good option. However, large or highly competitive sites may lose some advanced SEO flexibility when moving from WordPress to Wix.

Is it easy to transfer from Wix to WordPress?

Transferring is possible but requires careful planning. You’ll need to migrate content, set up redirects, and adjust SEO settings. Wix doesn’t provide automatic migration tools, so technical expertise or professional help ensures minimal ranking loss during the transition.

Wix vs WordPress SEO

Wix provides beginner-friendly SEO tools, auto-generated sitemaps, and server-side rendering. WordPress offers more plugins, full control, and advanced optimization options. Both can rank well, but WordPress is better for complex, high-competition websites requiring granular SEO control.

Wix SEO plugin

Wix doesn’t require external SEO plugins because it has built-in tools like SEO Wiz, Site Inspection, and direct Google Search Console integration. These tools handle meta tags, sitemaps, redirects, and content optimization, making external plugins unnecessary for most users.